[Words by Ailish Parr]
The demand for online shopping has increased over the past few years, and it has seen the need for capturing perfect photography of products in a business. The quality of a product photo really determines how a consumer will respond: tacky and unsophisticated may mean that you will lose out on potential business. A photo needs to allow a potential consumer to taste, touch, smell, so it is vital to get the perfect pic!
Here at Social Souls, we have come up with the top 3 reasons why you need a product photographer for your business:
Professional Photography means quality
Having professional photos builds trust between your brand and a potential customer. Around a quarter of products purchased online are sent back because ‘items look different to the photos.’ Professional photographers can guarantee that you will sell what you say you sell. Someone is more likely to buy from your brand if they trust that you can produce a great product!
Saves you time and money
Having a professional studio look after your product photography is a great way to save time and money by allowing you to use your resources more efficiently. What could take you weeks to capture the perfect shot, could take a professional half the time! They are used to handling shooting, quality control and post-production, guaranteeing a quality result at the end!
Visuals speak louder than words
As they say, a picture can say a thousand words. These days, consumers are more focussed on the visuals, and often will decide on whether they buy a product through photos. Therefore, they have more impact and power than ever! A professional product photographer understands the importance of having quality images for success in a business, so they will help you in any way they can to ensure your photos will instantly hook your potential customers.
We totally understand the importance of quality photography when it comes to success in business! With increased demand for online shopping, it has become more important than ever. Contact us today for any product photography enquiries!