Importance of an Instagram Social Media Strategy in 2021

It is 2021, and we are living in the most digital times yet. People are, as we say, “getting their bag” earning real money through an active social media feed. However, not everyone on the Internet is making much money. What differentiates an account who posts five times a day but makes no money with an account who posts five times a week and is making a full-time salary off of those posts?


Social media strategy is key. Social media strategy is defined as a detailed plan of what you will do and what you aim to achieve through your social media channels. It’s optimal for any social media plan to outline the daily actionable steps that will lead to ultimate social media success.


There is a lot to think about when it comes to strategising for social media. Is it best to post at 5PM or 8AM on a Tuesday? How many hashtags should be used for maximum exposure? What should the post volume be for those hashtags?

Without answering these questions, creators can fall behind quite easily. Posting at random times with non-curated hashtags means that your content won’t land on the search pages of your target audience, which means that each post may miss out on thousands of impressions. There’s a lot more to social media success than you might think.



We know this because we’ve been there. We had to fumble through social media strategy article after social media strategy article at the beginning, and we have come up with a Strategic Social Media Marketing Template for you so you can easily plan your posts, hashtags, etc. We have also compiled sets of curated hashtags for you. We at Social Souls are always here to help and offer high value social media management for you to get your bag.